Hot stamping is a printing technology that uses the principle of heat pressure transfer to press aluminum foil onto the surface of the product packaging box. It is now widely used in the packaging industry, and is also used in product tags and labels. Adding hot stamping technology to luxury packaging boxes can create a luxurious and elegant effect. The finished product after hot stamping is colorful, the pattern is clear and beautiful, and it can present a metallic luster, which is very high-end. Therefore, it can create a subconscious association for consumers, that is, the product in the packaging box is also expensive and valuable. Hot stamping can be perfectly combined with UV printing technology to create a unique and fashionable look, which can make the pattern present a 3D embossed effect, giving consumers a perfect experience both visually and tactilely. The packaging box is also the most advantageous marketing tool and part of the product unboxing experience, which is very important for the brand. UV hot stamping is a good way to attract potential customers. The metal-like texture of hot stamping can highlight the design theme and create a perfect visual effect for the packaging box. “Hot stamping” is the name of a printing process, not the name of the color of aluminum foil. In addition to gold, it can also be hot stamped in silver, black, red, green, blue, etc.